Iphrofayili ye-Neiman Marcus: Ulawulo, iMakethi, ii-Philosophies kunye neengcaphuno
Ingxelo yeNeiman Marcus Mission:
"I-Neiman Marcus Stores iya kuba yinkampani yokuqala yezinto ezithengisayo ezithengiswayo kwiinkokeli zorhweba kunye nenkonzo yamakhasimende aphezulu. Siza kunika imveliso efanelekileyo kakhulu kunye nemigangatho yemimandla kwindawo ekhethekileyo. "
Neiman Marcus Facts & Trivia:
- Ngaphambi kokuvula isitolo sokuqala se-Neiman Marcus, iqela elisungula lala ithuba lokuthenga i-franchise ukuthengisa isiphuzo esiphuthumayo somthombo okuthiwa yiCoca Cola.
- UStanley Marcus (unyana womsunguli uHerbert Marcus) wadala i-Neiman Marcus Igalelo kwiNkonzo eDumisekileyo kwiNgingqi yeFestile, enikezelwa kubakhi befashini abachaphazela ulwalathiso lwezoshishino zoshishino.
- U-Neiman Marcus unenkqubo yokuqala yokunyaniseka kwamakhasimende (InCircle), kunye nenkonzo yokuqala yokugcina isipho.
- U-Neiman Marcus kuthiwa ungumyili weCoco Chanel eyintandokazi yokuthenga.
Imbali yeNeiman Marcus Group:
Isitolo sokuqala seNeiman Marcus savulwa ngo-1907 eDallas Texas.
Le nkampani yasungulwa nguHerbert Marcus, udadewabo, uCarrie Marcus Neiman kunye nomkhwenyana wakhe, u-Al Neiman. Ukutsaliswa kwazo kwangaphambili bekuyi-25,000.
Ivenkile yaseBerggorf Goodman igcinwe ngowe-1901 kwisixeko saseNew York. Leyo nkampani yasungulwa nguHerman Bergdorf ngowe-1899 njengomthengisi. Le ntengiso yathengwa ngu-Edwin Goodman ngo-1906 kwaye ishishini laqalisa ukuguqulwa kumthengisi wezinto eziphathekayo namhlanje.
UCarter Hawley Hale Stores wathola uNeiman Marcus ngo-1969 noBergdorf Goodman ngo-1972. iNeiman-Marcus Group, Inc. yahlukana ngo-1987.
I-Bergdorf Goodman IiNyaniso kunye neNzululwazi:
- Iphepha lezithuba ze-Bergdorf Goodman kunye ne-Neiman Marcus izithengisa zonke ii-316,000 iinyawo zenyawo, ngo-Matshi 2008.
- UBergdorf Goodman wayengumthengisi wokuqala ukuzisa iimpahla ezilungele ukugqoka, njengezinye izinto ezenziwe ngeziko, ezikhethiweyo.
- Xa i-Bergdof Goodman eyakhiwa kwi-5th Avenue yayakhiwe ekuqaleni, yayiquka indawo yokuhlala e-9 kumndeni wakwaGoodman. Oku kwaguqulwa yaba yintsuku ye-spa kunye ne-salon ngo-1997.
Neiman Marcus Philosophies kunye neengcaphuno:
- "Akukaze kuthengiswe kakuhle uNeiman Marcus ngaphandle kokuba kuthengwe kakuhle kumthengi." - UHerbert Marcus
- "Xa ungena kwisitoreji se-Neiman Marcus, sifuna ukuba wazi kakuhle apho uthengisa khona kunye noko sithetha ngako. Sisebenza kanzima ukudala amava amnandi kubaxhasi bethu-nokuba ingaba yintengiso emangalisayo, iintyatyambo ezintsha okanye ubugcisa. "- UBurt Tansky
- "Emva kweminyaka eyi-100, siyintetho yokuba inkonzo kunye nomgangatho awuzange uphume kwindlela." - UBurt Tansky
- "Sigxininisa ukuba le ntsebenzo enhle isekelwe kwiintsebenziswano eziqhelekileyo zemihla ngemihla ezenza ukuba kubekho ivenkile enkulu eyaziwayo ngenkonzo evelele." - UBurt Tansky
I-Neiman Marcus Ikhathalogu yeNcwadi yeKrismesi:
I-Neiman Marcus ihlabathi elidumileyo "iNcwadi yeKrisimesi" yabonakala kuqala ngowe-1926. Izipho ezifihlakeleyo ezinikezwa nge- mail oda ikhathalogi ziye zaquka i-stadium yaseTexas ye-end-turf zone, i-zeppelin, i-jetliner, kunye ne-size-size yakhe.
Neiman Marcus Iinkonzo kunye nabaThengi abaThengiweyo:
I-Neiman Marcus Group igqithisa iingubo eziphezulu kunye nezambatho zezambatho, izicathulo, izesekeli, iingubo, iziqholo, iimpahla, izixhobo ezinqabileyo, iincwadi ezinqabileyo, kunye nezinto zokuzihlobisa zasekhaya. I- market target targeteders are in 2% ephezulu kwi-bracket e-US kunye nabantu ababutyebi behlabathi jikelele. Ngokuya kwiwebsite yenkampani, umthengi walo oqhelekileyo unesidanga esiphambili, uhambele kakuhle kwaye unesistim.
Neiman Marcus Business Holdings:
Neiman Marcus Group, Inc.
ukugqithisa iimpahla ezithengiswayo kwi-Specialty Retail Stores ingxenye kunye neCandelo layo lokuThengisa ngqo.
Icandelo layo lezitolo ezikhethekileyo zithengisa izakhiwo ze-Neiman Marcus, izitolo zeBergdorf Goodman kunye neHorchow. Icandelo lokuthengisa ngokuthe ngqo liqukethe ikhathalogu ebizwa ngokuba yi-Neiman Marcus yeKhisimusi yeNcwadi yeKrisimesi, kunye neklasi yeHorchow Home, kunye ne-e-commerce website ye-Neiman Marcus, uBergdorf Goodman noHorchow.
I-Neiman Marcus Ulawulo oluphambili:
UJoshua Schulman
UMongameli, uBergdorf Goodman kunye ne-NMG International
UJoseph Weber
I-Vice-Mlawuli kaMongameli, iGosa eliPhezulu loLuntu, uNeiman Marcus Group LTD LLC
Tracy Preston
UViceli oyiNtloko kaMongameli, uMcebisi-Jikelele, uNeiman Marcus Group LTD LLC
IHova Hall
I-Vice-Phathi kaMongameli, uNeiman Marcus Stores, uNeiman Marcus Group LLC
Mike West
UViceli oyiNtloko kaMongameli, uMncedisi weZibonelelo, uNeiman Marcus Group LTD LLC
Liz Allison
UViceli oyiNtloko kaMongameli, uMnxeba wokugqibela, uNeiman Marcus Group LLC
Iinkcukacha zoqhagamshelwano Neiman Marcus:
1618 Main St.
Dallas, TX 75201
214-743-7600
www.neimanmarcus.com
I-Neiman Marcus Chocolate Chip Cookie Recipe I-Urban Legend Hoax:
Ngokumangalisayo, enye yezinto ezenza i-Neiman Marcus elandelekayo kwimveliso yokuthengisa yase-United States ingummango weedolophu malunga ne-Neiman Marcus kwi-cookie chip cookies. Ngama-1980 ibali malunga ne-recipe ye-Neiman Marcus cookie yaqala ukujikeleza malunga nokuhluleka kwenkonzo yabathengi into engazange yenzeke, kodwa ngenxa yokuba yaziwa kakuhle, yonakalisa idumela likaNiman Marcus nantoni na.
Kulabo abayilahlekile ngawo-1980, nantsi i-Neiman Marcus Chocolate Chip Cookie Recipe story ... Ukuthi umthengi owayesidla i-cookie yase-Dallas Neiman Marcus wabuza umgcini we-recipe. Umlungiseleli wamxelela ukuba unokumnika iresiphi, kodwa kwakuya kuba "inkunzi-mahlanu". Xa lo mfazi wamkela i-VISA isitatimenti, wafumana imali engama-250.00, kodwa esikhundleni se-$ 2.50. Njengempindezelo, waqala ukuxelela ibali aze ajikeleze iresiphi yamahhala.
U-Neiman Marcus uthi ibali aliyiyo yonke into, ebonisa ukuba ayinayo iresiphi ye-chip ye-chocolate ngexesha elo liqala ukujikeleza ibali, kwaye akuzange yamkele i-VISA njengendlela yokuhlawula kwiivenkile zayo. Ekuphenduleni iindlebe ezixhaphakileyo kunye nokugxeka abayifumene nayo, inkampani yenze iresiphi yecookie yetshokolethi, eyenza ifumaneke ngaphandle kokuhlawulwa.
Ibali le-Neiman Marcus i-$ 250 Cookie Recipe ithathwa njengengcamango yasezidolophini. Kwakungumzekelo wokuqala wokunxibelelana kwintsholongwane oye waphelelwa kwangaphambili kunye neikopi ze-xerox. Umlande ufumene ngakumbi ukuchazwa njengomyalezo ogqithiseleyo we-virtual message of the readers ukuba bakhuthazwa ukuba bathumele kubo bonke abahlobo babo.